UPBC is a farmhouse brewery based in Tunbridge, Vermont. Since 2015, I’ve worked with Upper Pass to develop their logo, 20+ beer labels, and various product offerings.
Upper Pass is influenced by their natural surroundings, small town Americana, psychedelia, and, of course, the beer. My illustrations take all of these influences into consideration when creating label designs. Additionally, my inspiration is drawn from 60’s music posters, and The Beatles cartoon classic, Yellow Submarine, with it’s vivid and saturated use of color in constrast to use of stark black + white.